Waging Peace Through Commerce, by Design

Renowned visionary, William McDonough, Chief Executive, McDonough Innovation, discusses the role of design - at all scales and in all industries - in improving our planet and creating abundance using the fundamentals of Cradle to Cradle Design and Circular Economy.

William McDonough is a globally recognized leader in sustainable design and development. He has written and lectured extensively on design as the first signal of human intention.  He co-authored Cradle to Cradle: Remaking the Way We Make Things (2002), widely recognized as a seminal text of both sustainability broadly and of Circular Economy design. Bill is a graduate of Dartmouth College and the Yale School of Architecture.

This video was recorded on November 19, 2020 as an Industrial Ecology-Green Chemistry Learning Community event, co-sponsored by the YSE Center for Business and the Environment and by the Yale School of Architecture.